Belleview enterprise owner puts persons ahead of revenue

MARION COUNTY, Fla. – James Brandl always knew he preferred to be in the grocery business enterprise. He also realized he favored encouraging folks. As a kid he’d minimize coupon codes and move his financial savings on to some others.

Right now, Brandl operates a tiny grocery liquidation retailer in Belleview, near Ocala, identified as The Coupon Kid, the place he’s attained a status for marketing low cost items and serving to individuals who have to have it.

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The Coupon Kid Profits and Liquidation isn’t the kind of retail outlet wherever you convey a browsing checklist.

“I by no means know what we’re having,” reported Brandl, as he walked the isles, pointing out some of the special products. “The workers asks me, ‘What’s coming?’ I have no idea. When we open up those truck doorways it could be potato chips or it could be cookies. It could be just about anything in the world. Hopefully it is not way too hefty.”

The shelves are stocked with everything from typical dish cleaning soap to specialty meals these types of as Fireplace Cracker Pink Incredibly hot Pickled Sausage. All the things is bought at a low cost.

Katha Phillips Hagood outlets there when she can. She’s on a finances and mentioned she appreciates the prices.

“I live 20 miles out and with gas becoming what it is I have not been here in a when,” she explained. “Every time you check out out you are like wow that’s all.”

Brandl walks by boxes of unopened products and solutions stacked over his head.

“We’re actually growing out of this building,” he stated. Sooner or later we’re likely to have to get a more substantial creating.”


The small business is a contrast from wherever he begun, reducing discount codes in his living place as a child. In a way, it’s also an extension of his charitable beginnings.

He was introduced to couponing at age 15 by a friend’s mom.

“I was like, ‘Let’s see if I can do it,’” Brandl remembered. “I arrived home with 200 boxes of noodles and 96 issues of cinnamon rolls. We compensated 14 bucks for all the things and I went to the neighbors and said, ‘You’re not heading to believe what I just did.’”

He gave most of it absent, and at that point, he was hooked.

Brandl explained his neighbors and other individuals in want would typically benefit from his specials. He would donate university provides and toiletries to the close by elementary university.

“It’s not a large deal. I mentioned, ‘You’re not going to imagine how I’m acquiring this stuff,’” Brandl recalled. “You can actually conserve dollars accomplishing this.”

He grew to become recognized as “The Coupon Child.”

Normally on the lookout for a deal, Brandl then began purchasing overstock and near out products from substantial suppliers.


He opened his initial store in 2017.

“I never know what it is about the grocery company. It’s bizarre. You can see I adore to try to eat. That is a single matter,” Brandl stated with a giggle. “It’s just outrageous. I fell in appreciate with the grocery enterprise as a kid.”

Currently, Brandl continues to give back again to his local community. He’s developed a status for aiding men and women in want. The store’s Fb website page is whole of examples of individuals thanking him for his generosity.

“I’ve hardly ever really been a man or woman to sit back again and say someone else will consider treatment of it,” Brandl explained. “I’m the particular person to stand the line and say, ‘Hey, we bought to do some thing.’”

Brandl was nominated for the Information 6 Obtaining Success Award by shopper Patti Wilkinson.

“I have witnessed James listening to a mom as she was cashing out say that she was minimal on resources and hardly experienced the necessities,” Wilkinson wrote in an electronic mail. “James rapidly reacted and their desires ended up taken care of. He under no circumstances allow her feel ashamed in any way. He simply just advised her that it was what he needed to do(:) support.”


Brandl has aided households following auto crashes, when they’ve dropped a beloved a person or just had trouble earning ends satisfy. He has assisted the community minor league and has a giveaway at Christmastime.

Ann Baylis shops at The Coupon Child about twice a 7 days. She remembered a household who had an condominium fireplace. Brandl served them far too, offering them free groceries.

“I’m finding goose bumps,” Baylis mentioned, recalling the story. “That usually means a lot. He’ll do whichever he can.”

Brandl said he enjoys what he does and hopes to open additional stores in other places. But it is not about creating much more gains, he stated it has a lot more to do with serving to much more people.

“The Coupon Kid is not just a way of creating cash,” Brandl claimed. “To me, it’s never ever been that way. It’s often been to support folks out.”

Wilkinson hopes “The Coupon Kid” and his group get the recognition they have earned.

“Please display James, his mother and his tough doing the job staff that they are viewed, listened to and acknowledged for all they have performed and will go on to do in this local community,” Wilkinson wrote.


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